Email marketing is an essential element of social media which shouldn’t be taken lightly. There are some advantages as well as disadvantages of email marketing. Now, you have to make a strategy on how to convert these disadvantages into your advantages.
Generally, people delete the messages sent by bloggers referring to as spam. Hence, you must be careful about very little things like heading, graphics etc.
Here I will cover the following topics
- What is email marketing?
- What all email marketing includes?
- Benefits of email marketing
- How to get response from people?
- How to make correct use of headings, graphics, images etc.
Email marketing can be an ocean of opportunities for modern bloggers to improve their blog presence. You can tell them about your latest research, new products, keep them updated with your latest posts.
Email marketing is a direct communication between you and your readers. Keep them updated with latest posts, discounts, offers , free e books so that you don’t lose them. If email marketing is done by making proper strategies then be ready to sky-rocket your blog. This article gives you the proper guidance on how to keep up with email marketing. So keep reading!!
Start with your blog’s name
“From” is the first line that actually the recipient will see. So you have to entice him within seconds to open it rather referring to it as a spam. “from” actually informs the readers from where the message has came. So you must clearly start with your blog’s name. And please be consistent with the same name as changing the names will make your readers uncomfortable to open your mails and you will lose trust ability from your audience.
The first thing to enhance your blog popularity is to provide your subscribers a meaningful content. Don’t bore them. Generally, people delete them before opening the email. Try to make them focus on your content. Deliver them discounts,free ebooks, free templates and many other products in which they are interested. “A good content is always a free content.” Gift them something unique. Keep in mind that your readers are mean. They are reading your content due to their sole purposes. So they will ask themselves before opening your email- “ What’s for me inside?”
Include the following topics in your content
- Problems and solutions
- new innovations
- Offers and discounts
- Your latest updates
- Case studies
- Tips and tricks. Begin with “7 tips to ….” , “12 ultimate tips…” and like that.
Be clear with it that what actually do you want from your subscribers. Whether it is that you want them to subscribe to your newsletter, or to download your ebook or you want them to use your discount coupons which you are gifting them. Don’t give a long detail to them about your offers. Rock it in the first few lines as you should not make them to read the whole paragraph like a story.
Attractive heading makes your readers hungry for your offers and they are compelled to open your mails.
Now comes the “subject line”
Subject line is considered as an important element of successful email marketing. As you get only 3-4 seconds to compel your readers to open the mail. A research study found that subject line of characters more then 70 has an very less open rate while subject line fewer than 12 characters has an open rate of more than 60%. Shorter subject lines shows amazing results. So better be careful about these tactics. Just avoid long subject lines by not crossing the 50-80 characters dead line.
Some examples of good subject lines-
- Sign up today- 60% discount
- Get free domain. Limited offer hurry.
- Free marketing tips- Just for you.
Make a schedule
A survey lead to a conclusion that emails made on Weekends( Saturday and Sunday) are generally read by people. If you mail your audience very often then be ready to say your audience a big “Goodbye” as you are going to be marked as spam by them. And if you mail them once a year, then also you have lost them as they are not going to remember you for such a long time. Hence, here are some tips which you should keep in mind –
- Never mail them more than once in week as your messages can be referred as spam.
- Message them on weekends.
- Don’t just keep mailing them. Keep a check whether they are liking your content or not. If not, demand a feedback.
Offer your readers both types of contents i.e plain text and html. As we usually prefer sending emails in html format but some of the readers are not able to open the html format so you have to respect your readers and provide them a choice with it.
For a good user experience I would prefer using a template format for your newsletter. Why?
- Using the consistent template format will gain more audience.
- Your readers will easily recognize your template and thus it will add trust-ability.
- Ease of editing.
- Gets a professional look.
Build your free email templates here.
Try email campaign management system
I would personally advise you not to use your private email for broadcasting messages. The internet is full of software providing ultimate services. If you are seeking my suggestion then use Teleric Sitefinity. Advantages-
- ultimate email designer
- Measures your effectiveness
- Schedules your email delivery
- Encourage your visitors to subscribe
Download your free 30 days trial here.
Test your content
After following all the above given ways the next step is to test your content for the below given things-
- Ultimate template format for your emails.
- Using a proper “form” line.
- Attractive and short“subject line”.
- Delivering clear and simple messages.
- Offers and discounts being offered
How to check?
Siteinfinity provides a A/B testing scheme. It divides your subscriber list and sends different version of messages to test the sample in both the parts. Finally, it monitors the results, calculate effectiveness and comes out with the winner. Thus, automatically use that message for remaining recipients.
Some benefits of proper email marketing-
- Deeper relations with your readers.
- Drive targeted audience to your blog.
- Ease of use
- Interactive media
- Global reach.
- Targeted audience
- Quick response
- Simple and easy to track results.
This is Nikhil Ganotra signing out of Passive Blog Tips, till my next post. Good luck everyone.
Please Do not forget to leave your valuable comments below.
Article by Nikhil Ganotra
This is a Guest Post by Nikhil Ganotra, he is the Founder of UniversalBloggingTips.com. He covers topics like SEO, digital marketing and current news about search industry. You can also catch him on Google+.