Have you ever thought why are you aren’t able to expand your readers base?
Why you aren’t able to get sales for your product?
Why people are not trusting you?
Why you aren’t able to sell your awesome e-books, apps or tutorials?
Why Not ? Let me tell you. The main problem lies with faulty copywriting practices. I have seen many marketers having awesome products to sell but unfortunately no customers. Recently my friend wrote an eBook on how to make money blogging and he made around 50 sales in a month. Why?
- He is an excellent copywriter
- He loves social networks.
- He gives more time to deliver valuable information
- He keeps his focus on writing attractive headlines.
- and many other.. We’ll discuss later.
Before getting started with copywriting practices let me clear you the common myth among most marketers.
“Content marketing” and “copywriting” are the same thing. Do you agree?
When I started marketing I too considered content marketing and copywriting as the same thing. But with time to time experience I cleared my misconception. There is a minor difference between the two which you should know too.
What is content marketing?
According to content marketing institute ” Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
What is copywriting?
According to wikipedia –
“Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.
Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, whitepapers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages. Copy can also appear in social-media content including blog posts, tweets, and social-networking site posts.”
Now let’s get started with 6 copywriting practices you should know-
Write magnetic headlines
Magnetic headlines have a great impact on your readers. Don’t bore your readers. Write such headlines that makes your visitors click-through. I have seen many bloggers crying that they are not able to make sufficient money from adsense. Writing attractive and clever headlines give your visitors to click-through which delivers you more earnings. Your headlines should give a suspense to your readers.
Deliver Offers and discounts
People will read your content only when you are giving them something special. Nobody is having spare time to read a crap content. Offer them discounts, offers , free templates, free applications or any other digital product. This makes your readers to click-through and see what’s inside for them as people love surprises.
Stop being stuffy
Generally I have seen many bloggers having a misconception that writing long sentences and paragraphs getting greedy towards backlinks. But listen… this strategy don’t work for all. You need to be concise and short, specially newbies. Writing long sentences generally give rise to high bounce rate. First you need to make your readers to develop a trust in you. Only then long articles will work for you.
Make use of bullet points
That’s the correct way of writing you should know. This is what your audience love to read. Being concise and short is the key to successful copywriting. Important topics in bullet points have more advantage than in the paragraph form.
The main funda behind low traffic is lack of trust. When no one is trusting you then why should they bother to read your articles. Reputed bloggers like Harsh Agarwal and Pat are making huge sales because people trust them. Their audience knows that the products they are offering would benefit them in some ways. Now you might be thinking how to become a trust worthy blogger? Right? No need to worry ! I am here to help you. Just follow this few points below
- Start a conversation with your audience.
- Survey them.
- Offer them some discounts to divert their attention from your competitors.
- Be concise while writing your content.
- Make them feel happy by solving their problems.
Call For Action
Leave a long-lasting impression on your readers through your content. Now after writing an awesome content, make them act. This is what we actually mean “call for action” . This is amazing way to check the success of your content. Now you have to think where you want them to move further either it is subscribe your blog, download your e-book, Buy anything from your affiliate links or share your content to social networking sites. This actually depends on how successful your article was.
Becoming a successful copywriter is not a one day task. You need to repeat the above given practices again and again. You need to find out the trending topics outgoing in the market and according to it draft your content. And the most important thing is to understand your market’s audience. Research you audience on the basis of following traits – Gender, age,interests, income, occupation. Include a call to action. Make your visitors to digest your whole content by acting on your wants. I think the above six tips are enough for newbie marketers for successful copywriting. Best of luck guys.
Still having any query? I am there to help.Let me know through the comment box or contact me personally.
This is Nikhil Ganotra signing out of Passive Blog Tips, till my next post. Good luck everyone.
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Article by Nikhil Ganotra.
This is a Guest Post by Nikhil Ganotra, he is the Founder of